Only 180 will ever exist.
Six years for Revi. Six months for Belo. One Founder for every day, and a number that's yours for life.
Your note from Eugene ships today
Welcome in, Maya. You’re Founder No. 001.
Founder
No. 001
Est. 2026 · The first 180
MR
Maya R.Hayes Valley
7 claimed · 173 left
What every Founder gets
Founder
No.
001
001
A number on your profile, for life.
A note from Eugene, by hand.
A founder's gift, at your door.
Three steps to your number
belo · You’re in. Welcome.
Get in
Comment BELO on Eugene’s posts. Your invite arrives by text.
Flat white at Blue Bottle, 8:15. On the counter when you get there.
Let Belo handle your week
Coffee, lunch, dinner with the family. No line, no card.
Icon · Founder No. 042
Become an Icon
Use Belo at least twice a month. The first 180 to get there are numbered, in order.
What is an Icon?
Become somebody.
You todayStrangerThe line, the card, starting from zero.
Day one insideSomebodyInvited in. Known at every place from day one.
The earned tierIconBelo at least twice a month. Your word lets others in.
Bronze
Silver
Gold
Platinum
Diamond
Black Diamond
The places you go
Your coffee, your lunch, the things you were doing anyway.
The people you bring in
Every invite you hand out moves you up.
The moments you share
The “how did it know?” moments you post.
Six levels inside Icon. Every level unlocks more, and once you climb one, it’s yours. The first 180 people to reach Icon become Belo Founders.
The Founders drawing
Five Founders win lunch on Belo for a month.
Drawn live, from the 180.
Missed the 180?
Hold Icon for two months within Belo's first six months, and the Founding Member badge is yours for good. After the window closes, it can't be earned again.
Your number is waiting.
Be somebody everywhere you go.
Get inLunch on Belo: five winners drawn at random from the 180 Belo Founders, each receiving up to $25 a day for 30 days in Belo credit for lunch. Open to California residents. See official rules.